The Watches of Switzerland Group has proudly teamed up with The King’s Trust as the main sponsor for the inspiring 2025 Change a Girl’s Life initiative, a program that resonates deeply with the mission of empowering young women. This partnership comes just in time for International Women’s Day, which falls on March 8—a day celebrated worldwide to honor the achievements of women and advocate for gender equality.
On March 6, the luxury watch retailer plans to host a series of engaging ‘brilliant breakfast’ fundraising events across the country. These gatherings will not only serve as a morning boost of good food and fellowship but also provide a vital opportunity to raise funds for young women across the UK. The key focus is to help these women carve out viable career paths through essential training programs, exposure to potential employers, and developing entrepreneurial skills that will set them on a path to success.
Watches of Switzerland has been a steadfast supporter of The King’s Trust since 2019, demonstrating its commitment to making a real difference in the lives of young women. Through its brands, including Goldsmiths, Mappin & Webb, Watches of Switzerland, and Mayors, the group will be conducting events not just in the UK but also across the US, amplifying the message of the campaign. With the involvement of celebrity ambassadors, influencers, and loyal clients, they aim to galvanize support and drive much-needed funds for this important cause.
Throughout the month of March, the efficiencies and success of this initiative will also rely on the collaboration with female-led jewelry brands Pasquale Bruni and Kiki McDonough. Each brand has committed to donating 5% of their sales through Watches of Switzerland in the UK towards the campaign—a beautiful synergy of commerce and compassion that empowers women through tangible means.
Moreover, the retail giants Goldsmiths and Mappin & Webb are stepping up to the plate by contributing 5% of their sales from floral-inspired jewelry collections throughout March. This initiative not only showcases the artistry of jewelry but also symbolizes the blossoming potential of the young women who will benefit from the campaign.
In a bold move to inspire and uplift, the retailer will also extend opportunities for young women associated with The King’s Trust to explore careers in retail. An innovative marketplace event will be held at their headquarters in Leicester, showcasing products crafted by young aspiring entrepreneurs from the trust’s enterprise program. It’s a chance to celebrate their hard work while giving them a platform to connect with professionals within the industry.
Brian Duffy, the CEO of Watches of Switzerland Group, encapsulated the essence of their mission: “We are honored to be the headline partner of the Change a Girl’s Life campaign this year. Empowering young women is essential, and we are dedicated to effecting meaningful change by leveraging the collective strength of brands and businesses.” His words reflect the corporate commitment to nurturing the next generation, embodying not just responsibility but active engagement in creating opportunities for women to thrive.
And it seems this movement is gaining momentum across the industry. Just last December, Marks and Spencer announced its pledge to support nearly 2,000 young individuals through its Marks & Start program, an initiative designed to help hard-to-reach young people over the next three years as part of its strategy with The King’s Trust.
As we approach International Women’s Day, the collaborative efforts between Watches of Switzerland and The King’s Trust remind us that collective action can lead to positive change. Each breakfast event, every piece of jewelry sold, and each opportunity given to young women represents a step toward a more equitable future. Together, they carry the message that empowering young women isn’t just a corporate endeavor—it’s a vital societal journey we should all be part of.
