Pour Moi, a retailer specializing in swimwear and lingerie, has achieved impressive sales growth, largely thanks to its recent collaboration with M&S.
The company reported a profit increase of 66%, reaching £3 million in the six months leading up to 30 September, based on data reviewed by The Times.
Moreover, sales rose by 12% to £20 million during the same timeframe.
The collaboration with M&S began in October 2023, as Pour Moi introduced a curated lingerie collection on the retailer’s ‘Brands at M&S’ online platform.
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Commenting on the partnership, Pour Moi’s founder and CEO, Michael Thompson, stated: “I am beyond thrilled to be bringing Pour Moi’s premium lingerie to Marks & Spencer.”
“Having started my career in the lingerie departments at M&S, this feels like a real full circle moment for me.”
The collaboration resulted in over £5 million in sales during the half-year period, with items like Pour Moi’s Santa Monica swimsuit and Amour collection positioning the brand among M&S’s top-performing partners, according to the company.
Image Source: Pourmoiclothing.com
