Abercrombie & Fitch is preparing to launch two new stores in central London, located at Oxford Street and Covent Garden, later this month.
The new locations will offer the fashion label’s collections for both men and women, including the Best Dressed line and the Your Personal Best athleisure range, along with the Collins suit line featuring shirting and tailoring.
These stores will incorporate omnichannel shopping features and showcase artwork inspired by London, as reported by Retail Week.
The flagship store on Oxford Street will feature an exclusive, bookable private mezzanine lounge, complete with a personal fitting room, seating areas, and a cash wrap for customers.
Scott Clarke-Bryan, EMEA managing director, stated: “Establishing an elevated presence at these iconic shopping destinations is a great way to engage with our customers as we continue to grow Abercrombie in London.”
He added, “With these stores being pinnacle experiences in such famous shopping areas, we’re looking forward to showcasing our latest product offering and connecting with both new and existing customers in 2025.”
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